Zappos for Good: Give
In late 2017, we launched Give by Zappos for Good with digital marketing and video content that helped procure 13,000+ donations in the first 90 days and over 1MM donations by the third year.
Between 2018-2020 we worked with multiple partners, organizations like Soles4Souls and artists and athletes such as Michael Franti, Shaquille O’Neal, Josie Dunne, Michael Ray to create content and campaigns for the betterment of people and pets.
Zappos for Pets
In 2015, Zappos.com launched Home for the Pawlidayz, a program that covered pet adoption fees for the weekend from Black Friday to Cyber Monday. With a goal of 9,000 adoptions in the first year, the number of shelter animals euthanized every day in the US, we created a far reaching campaign that led to over 11,000 adoptions in the first year alone. The program would go on to expand to Friends on Us Fridays.
Roles: Creative Direction, content strategy, videography, video editing for over 500 hours of internal production
Awards: 2ND ANNUAL SHORTY SOCIAL GOOD AWARDS, 2016