Fight The Food Fight, 2021
In November 2021, AppHarvest launched a Direct-to-Consumer platform selling our first product - The Food Fight Salsa. The surrounding campaign highlighting our dedication to an American-owned resilient food system invited everyone to “Join the Food Fight” by supporting the future of farming.
Campaign summary:
Achieved above-industry average conversion rate of 8.5%
Over 589k impressions
1.3% total net audience growth in the first month
8 original SKUs with product photography, item descriptions and product video
E-Commerce Shop launch including re-design of AppHarvest.com homepage
Producer and Creative Director for product and on-model photoshoot
