Fight The Food Fight, 2021
In November 2021, AppHarvest launched a Direct-to-Consumer platform selling our first product - The Food Fight Salsa. The surrounding campaign, highlighting our dedication to an American-owned resilient food system, invited everyone to “Join the Food Fight” by supporting the future of farming.
AppHarvest was a sustainable, agtech startup in Kentucky with large-scale, indoor farms growing tomatoes and leafy greens.
The Fight the Food Fight Campaign
360º Marketing Campaign across, website, digital, social media, packaging and in-person events
8 original SKUs with product photography, item descriptions and product video
20+ pieces of designed collateral, including video, photo, social media post, and event signage.
1 x E-commerce platform with product photography
1 x Rebranded website
2 x Branded truck wraps
By the Numbers
Achieved above-industry average conversion rate of 8.5%
Over 589k impressions
1.3% total net audience growth in the first month
