Project Scope:
7 months of development and execution
10+ reimagined collateral pieces and templates
1 x new website
1 x brand video
Rebrand By The Numbers
Looking to improve brand awareness and modernize, I oversaw a full 360º rebrand, partnering with senior leaders and a strong agency partner.
The goals of reimagining the digital experience was powered by audience-focused messaging, upgraded photo assets, and the firm’s official brand video.
Launch Campaign Results:
200k+ impressions
2% CTR
10%+ organic engagement rate
Website performance:
33% increase time-on-page
14% decrease in bounce rate
Nearly 3x longer session duration on key pages
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Before.
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Rebranded.
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Before.
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Rebranded.
